River City Flooring is a leader within the industry displaying the highest ethical standards, integrity, respect and quality to our customers and colleagues alike.
We partner with our customers to help obtain the desired project objectives through timely, informative, knowledgeable, and professional service. Our products carry a full factory warranty and are backed by River City Flooring and its installers.
With a grassroots start in 2003 River City Flooring has grown to what it is today – a robust team focused on excellent service and strong relationships backed by 35 years of experience in the flooring industry.
Founded on relationships, trust, experience and customer service, our business has grown year after year and it is our goal as we grow larger, to continue to follow our core principles and vision:
“Developing an environment for growth through relationships.”
We strive to foster and apply our vision throughout our company to ensure a great experience for you from the start of a project to its completion no matter what the size.
OUR FOUNDER
Kevin Pasma
Kevin began in the floor covering industry in 1981. With over 30 years of experience in flooring he has a vast knowledge of all aspects of the flooring industry. As the owner and President of River City Flooring and Design Studio he is actively involved in fostering a positive atmosphere of teamwork and collaboration allowing River City Flooring to serve their customers well. Kevin is highly professional and a skilled communicator who builds strong relationships within his River City Flooring team, customers, contractors and manufacturers alike. His proactive, positive business strategy keeps him and River City on the cutting edge of the floor covering business. Kevin is well-known for his integrity within the business arena and is well-respected within the community.
Kevin was born and raised in West Michigan graduating from Grandville High School and Grand Rapids School of the Bible and Music. He believes in supporting the local business economy and he also served on the City of Hudsonville Chamber Board. Kevin dedicates time to serve his neighboring community as a Lieutenant in the Grandville Fire Department. Kevin enjoys yard and garden work, wood cutting and all types of water sports. His devotion to his faith, family, and business are evident in the way he treats people and those core valued beliefs are demonstrated in how he conducts business
Kevin’s mission in the flooring industry is to build trusting relationships and lifelong customers.
OUR TEAM
Our Sales Team
Rob Campbell
Rob has been involved in the flooring industry for over 25 years. He began his career installing carpet and vinyl and quickly developed a passion for the flooring trade: having a keen eye for detail. Through continued education, Rob progressed into the roles of sales, operations, and project management, all while developing an excitement for customer service and relationships. He has brought that same enthusiasm to River City Flooring in Northern Michigan! If Rob isn’t working on a flooring project, you’ll most likely find him and his family out on a boat.
Joel Meeuwsen
With over 30 years of flooring experience under his belt, Joel brings a wealth of knowledge to River City Flooring. Joel started off his flooring career by installing carpet with his father and then transitioned into ceramic tile installation and from there into sales managing a commercial sales department. His vast experience in the flooring industry is invaluable and customers put their trust in him! When Joel is not managing jobs here at River City Flooring, he enjoys fishing and spending time with his wife, children, and grandchildren!
Joel Bonstell
Serving as one of River City’s Commercial Sales Team, Joel works on building and maintaining positive relations with new and existing clients. With Joel’s expansive knowledge of diverse flooring products there’s no limit to how Joel and River City Flooring can assist you! He started in the flooring industry 10 years ago as a warehouse employee and has steadily worked his way up. Joel is certified in concrete moisture testing (ICRI Certified). Prior to flooring, Joel was a squad leader and instructor in the US Army as a Combat Engineer. Joel loves spending time with his wife, Kara, and three sons, and really enjoys sports. Go Lions!
Our Project Management Team
Chris Muyskens
Chris is our labor department manager. His role includes working with project managers, in house labor and sub-contractors scheduling jobs for installation. Chris began in the flooring industry 15 years ago as a tile installer. Since that time, he has acquired the knowledge of installing carpet, vinyl, lvt, laminate and wood floors. These skills make Chris an expert at troubleshooting installs and resolving issues that arise on a daily basis. He is a tremendous asset to the River City team.
Nick Wolfram
Nick has over 12 years’ experience in commercial subcontracting project management. He received his Masters of Architecture degree from the University of Detroit where he competed in Long and Triple Jump on the track team. He is very lucky to have a loving wife that keeps him on his toes, but not nearly as much as his son and daughter. In addition to work, he is active in Knights of Columbus, and a troop leader for Boy Scouts. Passionate about making himself better every day, Nick is a dedicated worker that is a valuable member of the team.
Will Rykse
Will has 10 years of experience in the construction industry. He works directly with our Project Management team facilitating the installation process. His administrative, sales, and project coordination experience help keep our jobs organized and well managed. Will is from Grand Rapids and enjoys spending time with his family and friends, trying his hand at home repairs, and playing golf.
Mike Bradshaw
Mike Bradshaw is a dedicated professional serving as one of the Project Managers at River City Flooring. With a rich history within the company, Mike has accumulated valuable experience through various positions over the past four years. His commitment and expertise have contributed significantly to the success of the organization.
Beyond the confines of the workplace, Mike finds joy and relaxation in pursuing his hobbies. An avid golfer, he appreciates the challenge and camaraderie that the sport offers. In addition to his love for golf, Mike is an enthusiastic sports enthusiast, often spending his free time watching games and cheering for his favorite teams.
Mike’s heart is not only dedicated to his career and hobbies but also to his family. He is a loving husband to his wife and a caring father to two boys. Family time holds a special place in Mike’s life, and he cherishes moments spent together, creating lasting memories.
With a passion for both his professional and personal pursuits, Mike Bradshaw embodies the balance of a dedicated Project Manager at River City Flooring, a sports enthusiast, and a devoted family man.
Our Estimating Team
Nate Pasma
Nate has been with River City Flooring since its inception and oversees the estimating department. He works on budgets for various clients and colleagues and strives to create long-lasting relationships. You’ll find Nate out and about working with school districts and customers helping to meet their flooring needs with education and customer service. Nate is certified by ICRI for moisture testing. When flooring isn’t the topic of discussion, you might hear Nate sharing stories about his wife and three boys and his love for the outdoors!
Rob Gardner
Rob joined the team as an estimator in 2018. His previous installation background helps in all aspects of estimating and can add valuable input to specialized flooring types. He loves spending time with his family and also dabbles in Crypto, Comics, and Gaming!
Our Office Support Team
Angela Stegink
Angela joined the River City team in April 2023 as a purchasing coordinator. She grew up with a contractor dad so enjoys all things home building and renovations. She loves to hike with her fiancé Ryan, horseback ride with friends, and camp with her family. She enjoys chasing sunsets whenever she can and reading on the beach. Angela is looking forward to getting married at the end of this year and beginning renovations on their home.
Lisa Theodore
With 30 years of experience in purchasing and materials management and 10 of those in flooring at RCF, Lisa has a significant amount of inventory systems knowledge, normalizing data and creating and improving workflow processes. She is passionate about using data to improve inventory consistency and accuracy allowing for a more efficient material flow. Day in day out she oversees our supplier sourcing and relationships, manages B2B/Ecommerce and all that goes with the physical inventory process. She believes in an attitude of service and being a resource to others at River City Flooring with the goal of assisting the greater team in delivering a superior experience to our end user. Outside of work you can catch her reading and baking as well as enjoying the outdoors walking and trail cycling with her husband.
Jill Hofman
Jill is part of the leadership team at River City Flooring and brings over 20 years of HR and accounting experience. She enjoys the diverse responsibilities of her job includingstrategic planning, systems implementation, forecasting, sales growth, employee development, and operational efficiency. Beyond the office, Jill’s time is spent with her husband, Tim, and her three beautiful and very busy daughters. She enjoys boating with her family, hiking scenic trails, or competing with friends in a pickleball match.
Shelly Fahner
Shelly Fahner stands as a cornerstone of dedication and loyalty within River City Flooring, having been an integral part of the company since its inception over 20 years ago. In her role as one of the project coordinators, Shelly has played a pivotal role in the growth and success of the organization.
As a seasoned professional, Shelly extends her expertise beyond project coordination, also specializing in property management. Her understanding of both aspects has been crucial to the seamless functioning of operations within River City Flooring.
During the summer months, she retreats to her cottage in Newaygo, savoring the tranquility of the surroundings. Whether it’s the calming sounds of nature or the warmth of the sun, Shelly embraces the beauty of summer at her cherished getaway. Walking is another activity that Shelly incorporates into her routine, providing not just physical exercise but also moments of reflection and serenity. Family holds a special place in her heart, and Shelly takes every opportunity to spend quality time with her loved ones, creating bonds and memories that last a lifetime.
Trish Gilbert
Throughout her tenure at River City Flooring, Patricia (Trish) Gilbert has demonstrated unwavering commitment and exceptional skill in assisting the Owner of the company as well as her role in Project Coordination. Over the years, she has played a pivotal role in various aspects of the company’s operations, contributing significantly to its growth and success. Beyond her professional achievements, Trish is known for her strong work ethic, reliability, and collaborative spirit. She has built lasting relationships within the company and with clients, earning a reputation for her integrity and commitment to customer satisfaction.
As she celebrates her 18th anniversary with River City Flooring, Trish remains an integral part of the company’s success story. When Trish isn’t at work, she enjoys camping, scrapbooking and spending time with her 14 grandchildren.
Our Warehouse Team
BJ Condon
I come from a diverse background with over 20 years experience in a variety of leadership roles, including multi-unit management, project management, and warehousing/inventory control management as the latest. Graduate of Grand Valley State University where I was a member of the baseball team while there. I am what many would consider a sports junky. In my off time you will most likely see me running around with the family(wife and 3 kids) living this crazy busy life we live, and coaching my kids up out at the sporting confines where my passions lie.