About River City Flooring
  Kevin G. Pasma, President


Direct line:  616-896-1789, ext 103

Kevin began in the floor covering industry in 1981.  He has over 30 years of experience in flooring and vast knowledge and of all aspects of the flooring industry.  He co-founded River City Flooring and Design Studio in 2003 with Dan Verstraete.  Kevin’s current role is President and is actively involved with the day to day operations.  Kevin is highly professional and a skilled communicator who builds strong relationships with customers, contractors, and manufacturers.  His proactive, positive business strategy keeps him and River City Flooring on the cutting edge of the floor covering business.  Kevin is well-known for his integrity within the business arena and is well-respected within the community.


Kevin was born and raised in West Michigan graduating from Grandville High School and Grand Rapids School of the Bible and Music.  He believes in supporting the local business economy and he also served on the City of Hudsonville Chamber Board.  Kevin dedicates time to serve his neighboring community as a Lieutenant in the Grandville Fire Department.  Kevin enjoys yard and garden work, wood cutting and all types of water sports.  His devotion to his faith, family, and business are evident in the way he treats people and those core valued beliefs are demonstrated in how he conducts business.


Kevin’s mission in the flooring industry is to build trusting relationships and lifelong customers.

  Adam Fischer, Commercial Project Manager


Direct line:  616-896-1789, ext 112

Adam is one of our Commercial Project Managers and brings over 10 years experience in the commercial construction trade to River City.  You’ll find him on the job site making sure our commercial projects run smoothly.  He has a tremendous amount of insight to what it takes to work with clients and general contractors alike.  Adam is a native of Jenison and enjoys hunting and outdoor activities.

  Matt Gage, Commercial Project Manager


Direct line:  616-896-1789, ext 104

Matt Gage is one of River City Flooring's Commercial Project Managers! Matt comes to us with over 15 years of commercial installation experience. Outside of work, Matt enjoys being a cadet leader at his church and loves spending time with his wife and two children camping and being outdoors.


Nate Pasma, Sales



Direct line:  616-896-1789, ext 107

Nate has been with River City Flooring since its inception and oversees the Estimating Department while transitioning into sales.  He works on budgets for various clients and colleagues and strives to create long-lasting relationships.  You’ll find Nate out and about working with school districts and customers helping to meet their flooring needs with education and customer service.  River City Flooring is Michigan’s Tarkett Sports Flooring distributor and both Nate and Joel Bonstell serve as Account Executives.  Nate is certified by ICRI for moisture testing.  When flooring isn’t the topic of discussion, you might hear Nate sharing stories about his wife and two boys and his love for the outdoors!


Ken Lobbes, Sales



Direct line:  616-896-1789, ext 130

Ken comes to River City Flooring with over 16 years of experience in the flooring industry. He has worked with all market segments including corporate, education, healthcare, and government. He enjoys helping his customers find the right solutions to their flooring needs and lives by the motto of doing “whatever it takes” to get the job done. Ken enjoys spending time with his wife Kristen and their two children, Matt and Courtney. His hobbies include golfing, coaching his son’s baseball team, and spending time up north.


Tyler Ebels, Head of the Commercial Estimating Department



Direct line:  616-896-1789, ext 120

Tyler has been promoted to head of the Commercial Estimating Department.  Tyler began his career at River City as a warehouse assistant, then moved into the role as one of our estimators, and now is head of the Department!  Reviewing project specifications, reading blue prints, and gathering key information for bids keeps Tyler on his toes!  Tyler is a huge asset to River City Flooring!


Trish Wentworth, Commercial Project Coordinator



Direct line:  616-896-1789, ext 105

Trish provides a variety of support services to our company President, Kevin Pasma.  Trish handles general project coordination while working with general contractors regarding installation timeframes and documentation requirements, providing back up administrative support, AIA billings, etc.  You won’t see Trish out on a commercial job site, but you will find her elbow deep in commercial contract paperwork within the office area!


Shelly Fahner, Commercial Administrative Assistant



Direct line:  616-896-1789, ext 101

Shelly works hand in hand with River City Flooring’s Project Managers and installers to schedule jobs and provides detailed paperwork to make every installation a success.  Shelly is a tremendous asset and will be the one greeting you on the telephone when you call or come visit us!


Linda Kuiper, Accounting Manager



Direct line:  616-896-1789, ext 102

Linda is our Accounting Manager in charge of accounts receivables and payables.  Linda is a valuable employee within River City. She assists our company Treasurer in key financial decisions and keeps track of our billing.


Lisa Theodore, Purchasing Coordinator



Direct line:  616-896-1789, ext 117

Lisa brings over 10 years of purchasing and material logistics experience to her role as Purchasing Coordinator at River City Flooring.  She manages the purchasing process from order placement to delivery including inventory control, expediting and handling product returns when necessary.  Together with our Project Coordinators, Lisa works to facilitate a smooth project implementation on the product side.  In her spare time, she enjoys hanging out with her family, reading, baking and taking long walks!


Jill Hofman, Human Resources / Accounting



Direct line:  616-896-1789, ext 108

Jill is head of our Human Resources department.  Jill brings a variety of management skills to River City Flooring, including many years of experience working in the flooring industry.  Jill is also involved in many accounting and bookkeeping functions and the maintenance of our flooring software, RFMS.  She also fulfills the role of a busy mom with three beautiful little girls!


Brian Westmaas, Sales / Project Manager



Direct line:  616-896-1789, ext 122

Brian has been in the flooring industry over 30 years and has witnessed quite a bit of change!  With that change, he brings a wealth of experience and knowledge to River City Flooring.  He has been certified in many product and installation methods over the years and was recently certified in concrete moisture testing (ICRI Certified).  In his spare time, Brian likes to hunt big white tails, fish, and ride his Harley!


Joel Bonstell, Sales / Project Manager



Direct line:  616-896-1789, ext 131

Serving as River City Flooring’s Tarkett Sports Flooring Account Executive for the state of Michigan, Joel works on building and maintaining positive relations with new and existing clients.  With Joel’s expansive knowledge of diverse flooring products partnered with the technical knowledge of Tarkett’s revolutionary sports flooring, there’s no limit to how Joel and River City Flooring can assist you!  He started in the flooring industry eight years ago as a warehouse employee and has steadily worked his way up.  Joel is certified in concrete moisture testing (ICRI Certified).   Prior to flooring, Joel was a squad leader and instructor in the US Army as a Combat Engineer.  Joel loves spending time with his wife, Kara, and his two sons, Easton and Ryland, and really enjoys sports.  Go Lions!


Tina Terry, Project Coordinator / Receivables



Direct line:  616-896-1789, ext 132

Tina has worked in the commercial flooring industry for 8 years.  Previously she worked for 20 years in the credit and collection arena.  She assists many of the sales/project managers with processing their jobs and ensuring products get ordered and come in timely so that jobs move along without a hitch.  She also handles all receivables.  Tina received her Bachelors in Accounting from Davenport University in 2011.   She has 5 children of which 4 work for River City in the installation area and she also has 10 grandbabies that she adores.  She loves the outdoors – hunting and trail riding.  You will always find her at River City Flooring with a smile, happy to help you!!!


Rick Terry, Labor Manager



Direct line:  616-896-1789, ext 123

Rick brings over 15 years of commercial flooring experience to River City Flooring.  His vast experience in many aspects of the construction industry and his base of knowledge about many different flooring products is an incredible asset to our company.  He has a tremendous amount of insight to what it takes to work with clients, schedule the right amount of man power, and handle the ever-increasing amount of installation work we encounter.   Rick manages River City’s five crews and coordinates with sub-contracted labor crews.  Rick loves the outdoors:  hunting, fishing and trailing riding.


Chris Muyskens, Installation Instructor



Direct line:  616-896-1789, ext ###

Chris is our Installation Instructor and keeps our crews up to date on current installation methods. Chris is an invaluable asset to the company offering over 13 years of ceramic installation experience! In addition to ceramic installation, he also has a vast knowledge of installing other products such as carpet, LVT, wood, laminate and vinyl. Chris enjoys hunting, fishing and racing in his spare time!


Mary Mulder, Residential Designer



Direct line:  616-896-1789, ext 106

Interior decorating is Mary’s passion! She started her interior decorating career over 20 years ago. Mary works with our residential clients, builders and fellow decorators and designers. She enjoys helping clients pull their interior materials together to create a welcoming home they can be proud of. In addition to our flooring, countertops and tile selections, she is happy to also advice clients with their cabinet, paint, fabric and furniture selections. In her free time, Mary enjoys spending time with her family and friends, baking, doing crafts, enjoying the outdoors and learning about holistic health.


Chris Johnson, Commercial Estimator



Direct line:  616-896-1789, ext 127

Chris has been a wonderful addition to our Estimating Department and we are so pleased to have him on board. When Chris isn't busy at work he enjoys spending time with his family!  Chris enjoys outdoor activities such as hunting and fishing and playing sports and an occasional video game as well.


Mike Vincent, Commercial Estimator



Direct line:  616-896-1789, ext 125

Mike Vincent joined our team of Commercial Estimators. We are so proud of Mike: he started out with River City as one of our dedicated installers and is now working on estimating and bidding commercial projects. Way to go Mike! When not estimating, Mike enjoys spending time with his wife and two sons and enjoys Star Wars, Netflix and video gaming.


Lynn Collins, Project Coordinator



Direct line:  616-896-1789, ext 121

Lynn works hand-in-hand with several of our Project Managers assisting in preparing quotes, managing several property management accounts, building jobs, and general administrative support.  Lynn has worked in the flooring industry for 20 years, previously working in purchasing and accounting.  Lynn enjoys spending time with her husband and four girls, enjoys reading and works alongside her husband in the children’s ministry of their church.


Joel Meeuwsen, Sales/Project Manager



Direct line:  616-896-1789, ext 119

With over 30 years of flooring experience under his belt, Joel brings a wealth of knowledge to River City Flooring.  Joel started off his flooring career by installing carpet with his father and then transitioned into ceramic tile installation and on into sales managing a commercial sales department.  His vast experience in the flooring industry is invaluable and customers put their trust in him!  When Joel is not managing jobs here at River City Flooring, he enjoys fishing and spending time with his wife, children and grandchildren!


Ginny Tatarchuk, Residential Designer



Direct line:  616-896-1789, ext 111

Ginny brings 24 years of design background along with experience in working in the construction industry as a project manager in residential building for eight years.  Ginny knows the ins and outs of flooring and tile from beginning to end! Consult with Ginny for all your flooring, countertops and paint selections.  In her spare time she enjoys spending time with her family and taking beautiful photographs.


Kerri Spaman, Residential Designer



Direct line:  616-896-1789, ext 111

Kerri works in our residential showroom.  She comes to us with 20 plus years experience in interior design.  Kerri will be helping with interior selections which include flooring, counters, tile, and cabinetry along with paint and fabrics.  She is accustom to coordinating the details of installation and can work with your existing builder or subcontractor.  In her free time, Kerri enjoys spending time with family, working in her yard, and painting old furniture pieces!


Tom Vanderveen, Warehouse Manager



Direct line:  616-896-1789, ext 113

Tom manages all warehousing activities.   He supervises all warehouse employees and works closely with our Purchasing Coordinator to make sure product needs are met.  Tom manages the logistics of getting product delivered to job sites.  Tom brings many years of warehousing experience to River City and keeps our warehouse running smoothly.  Tom enjoys riding his motorcycle and visiting Florida whenever he can sneak away.  Tom is an invaluable asset to the company!

  Matt Johnson, Warehouse Assistant


Matt’s career in the flooring industry began in 1986 and has included working in sales, warehousing, and many years on his knees as an installer.  His experience, eye for detail and organization skills are invaluable to our warehouse department.   Matt’s favorite past time is hanging out with his teenage daughter, fishing, and hunting. 

  Kevin Porter, Warehouse Assistant


Kevin’s versatility is a great asset to our warehousing
Staff!  From making deliveries, picking up product from local vendors, to receiving product and helping with inventory, Kevin is always on top of his game.  Kevin is a native of Jenison and enjoys going to hockey and baseball games.  He loves disc golfing and fishing and spending time with his daughter.  You might even find him playing a video game or two!

  Luke Datema, Warehouse Assistant


Luke is our youngest employee and helps out in our warehouse making deliveries, picking up and delivering product to job sites, and keeping our fleet vehicles washed and looking sharp.  He enjoys being outside when it’s sunny and warm!  When Luke isn’t working here or going to school, he enjoys dirt biking, boating, and being outside.

  Jordan Door, Warehouse Assistant


Jordan helps out with deliveries, organizing orders for the following day, and helps take care of the building grounds.  Jordan works part-time for River City while studying Fire Science at Lansing Community College.  He enjoys being outdoors and water Sports.  Jordan is a native of Grandville is an on-call Fire-Fighter for both Grandville and Wyoming!

  River City Flooring’s In-House Labor Crew:


Pictured from left to right (front row): 
Mike Vincent, Branden Terry, Sam Dornbos, Charles McCray and Korey Hurley.

Pictured from left to right (back row): 
Steve Estelle, Adam Ferris, Cal Sischo, Ryan Terry, and Nick Gonzalez

Not pictured:  Tom Skwarek and Chad Mesecar
  Dan Verstreate, Retired Co-Founder of River City Flooring


Dan has retired from River City Flooring but remains involved as a Consultant/Mentor.  Dan’s dedication to River City Flooring continues as he will continue to serve as a Fuse board member.  Dan and his wife Faith look forward to spending more time with family and traveling abroad.  Congratulations Dan!

  Mel DeVries, Forever in Our Hearts…


Contact Us

Hours of Operation

  • Monday – Friday 8:00 am – 4:00 pm
  • Design Studio by appointment


3307 Hudson Trail Drive
Hudsonville, MI  49426



  • Google Maps
  • Off of I-196, take exit 62 (Hudsonville 32nd Street)
  • Head South on 32nd Street
  • Look for a boat business on the corner.
  • River City Flooring & Design Studio is just up the street!









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